A Panel Discussion on Keeping Your Best People

Retention is one of the biggest challenges facing landscaping companies today. According to industry research, more than 80% of landscape business owners say finding and keeping qualified labor is their biggest obstacle to growth.

Yet while retention tops the list of concerns, most companies don’t have a clear, written strategy for how to address it. That’s why we’re hosting an upcoming live panel discussion with some of the industry’s most forward-thinking leaders.

This isn’t your typical webinar. There won’t be any slides or “presenting.” Instead, you’ll hear a candid, unscripted conversation between leaders who have field-tested methods for keeping crews engaged, motivated, and loyal.

What You’ll Learn

Our discussion will center on the four levers you have to pull when it comes to employee retention:

• Compensation & Recognition – Beyond wages, what rewards and benefits actually keep people around?
  
  
• Career Paths – How do you show new hires a future at your company, not just a seasonal job?
  
  
• Culture & Communication – What daily rituals and habits create a strong sense of belonging?
  
  
• Technology – How the right tools can make work easier, communication stronger, and retention measurable.

Who Should Attend

This panel is designed for:

• Business owners navigating high turnover and labor shortages
• HR managers and operations leaders focused on keeping crews long term
• Anyone in landscaping who wants actionable steps to improve retention immediately
  

Meet the Panel

Justin White – CEO of K&D Landscaping, founder of The Disruptors, and host of the Trades Talk Podcast. Justin has scaled K&D from $1M to $20M in annual revenue and is a recognized leader in culture, growth, and workforce innovation.

→ CONNECT WITH JUSTIN ON LINKEDIN

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Tiffany Peters – President of North By Northwest Lawns, Tiffany leads with a playbook rooted in high-performance culture and intentional leadership, while paving the way for more women to thrive in leadership roles.

→ CONNECT WITH TIFFANY ON LINKEDIN

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Andrew Craft – President of Site Landscape Development, a $40M company with nearly 300 employees. Andrew is known for driving efficiency and innovation through technology and creating an environment where both office and field teams thrive.

→ CONNECT WITH ANDREW ON LINKEDIN

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Why You Should Join

Employee retention isn’t a problem that solves itself. It takes intention, systems, and leadership. By joining this panel, you’ll gain:

• Real-world insight from leaders who have faced the same challenges you’re dealing with
• Practical takeaways you can implement immediately
• A chance to ask your own questions and participate in the conversation live