Case Study

Exceeding Hiring Goals at Landscapes By Terra

How one landscaping company was able to scale their high performance workforce with HR automation & text messaging.


Heather was tired of managing her recruiting efforts in spreadsheets. As Marketing and Recruiting Manager at Landscapes By Terra, she wanted a dashboard that could give her instant visibility to her full hiring pipeline so she could respond to new applicants faster. She also wanted to reduce her spending on job boards and find a solution that integrated with her website and other job boards.

Team Engine helped Heather diversify her applicant sources to drive down her recruiting spend and exceed hiring goals. Even better, she was able to use Team Engine's employee text messaging platform to enhance company culture and strengthen relationships between field workers and office personnel.



Landscapes By Terra Case Study Challenges


No organization or prioritization in hiring pipeline

Low quality / unqualified applicants

Disconnect between office and field workers

Small recruiting budget

Landscapes By Terra Case Study Results


Reduced job board spend by 63%

Increased employee retention by 35%

Increased employee referrals by 83%


Hire More People, With Less Time & Money

Landscapes By Terra - Case Study on Hiring and Retention for Landscapers

Small Changes Lead to Huge Time Savings

With Team Engine's hiring dashboard, Heather got the visibility she needed to stay on top of communications with engaged applicants across all sources and respond to them faster.

Heather was elated to find incredible time savings with Team Engine's smart filters (to identify job-hoppers and those without required licenses) and intelligent hiring assistant, which automates pre-screening questions to deliver more qualified candidates.

Heather & her team also experienced a higher response rate when they stopped calling and started texting candidates through Team Engine's automated texting platform.


Easy-To-Use Tools Empower Collaborative Hiring

Team Engine's software has allowed Heather's hiring managers to review resumes and decide who to call for interviews, rather than relying on HR to pre-screen and hand off qualified candidates. With a quick look at the dashboard, Heather can see how candidates are progressing through the pipeline without having to micro-manage the process herself.

Landscapes By Terra Case Study Goals

Landscapes By Terra's Recruiting & Hiring Goals:

Stop managing the process on spreadsheets 

Contact applicants sooner

Reduce spending on Indeed

Team Engine's Recruiting & Hiring Solutions:

Dashboard for visibility across all applicant sources & candidates

Text message automation starts conversations with applicants within hours or minutes of applying

Diversify candidate sourcing with job boards, social media ads & employee referrals.


Enhancing the Employee Experience with Text Message Communications

Foster Connections With Your Distributed Workforce

Heather asked the company production manager for advice on how to connect with the field workers. He told her, "You have to remember their birthdays. You have to remember their start dates. You have to follow up with them with their first 90 days have passed. That's what shows them you care."

To Heather, that made complete sense but with nearly 50 employees and and average of five new hires each month, it was easier said than done...until she found Team Engine's HR automation software.

Identify Employees Interested in Advancement

When she needed to hire more production managers, instead of just making an external job posting, Heather also sent a short survey to employees to ask if anyone was interested in becoming a production manager. To her surprise, two employees responded that they were interested, and are now actively being mentored to move into those roles.

"If you show that you care and you want to grow with them, I think that's what's going to keep that retention number going up," Heather says of the value that Team Engine's employee surveys have brought to her organization.

Hold Leadership Accountable to Performance Reviews

Landscapes By Terra uses Team Engine's hiring date automations to remind supervisors when they have direct reports due for a performance review. Heather says that has been hugely instrumental in holding the organization accountable to the process they've established for employees.

"What we were saying was not actually what we were doing, so that took a lot of credibility away from us and did not look good for company culture," Heather says of their performance review process before they started using Team Engine.

Landscapes By Terra's Favorite Features

Landscapes By Terra - Favorite Team Engine Features

Employee Referral Automation

Employees receive text message reminders from Heather about sending in referrals, then they submit their referral's contact information digitally. From there, Team Engine automatically reaches out to start the conversation and tracks the entire process all the way to incentive payout for the referring employee.

Employee & Applicant Text Messaging

Heather says texting has "completely changed the game" when it comes to recruiting and hiring. Her ideal demographic doesn't want to talk on the phone, and often can't because they're already out in the field with machinery running in the background. But they can always respond to a text.

Smart Filters & Automations

Team Engine's smart filters automatically weed out job-hoppers, applicants without required licenses, and other customizable prerequisites. The software then starts the conversation with applicants within minutes or hours of applying and asks clarifying questions about things like experience and commute time.


Let Us Help You Find The Perfect Match for Your Workforce

Just like singles on a dating site, job-seekers want to be heard, they want to be reassured, and they don't want to be ghosted. With Team Engine, you can do all that and more. If you're ready to swipe right on what Heather calls "a dating app for the work industry," sign up for a demo today to see how we can help connect you with your dream candidates.

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