Sell higher value services to your key customers that can afford it, while offering a lower-priced flanking product to protect and expand your customer base.
Pete is a Senior Director of Pricing at Holden Advisors who partners with clients in blue collar, professional services, and technology sectors to identify and capture high-impact growth opportunities using best practices from the worlds of pricing & economics, sales strategy & negotiation, and technology. He incorporates customer and market perspectives into pricing projects by combining past experience from the trenches of procurement with qualitative and quantitative research to craft solutions that work in competitive environments. Pete holds an MBA with a competitive strategy and pricing focus from the University of Rochester’s Simon Business School and a BA in Economics from Colby College. He is also a former member of the U.S. National Rowing Team.
Sell higher value services to your key customers that can afford it, while offering a lower-priced flanking product to protect and expand your customer base.
The same principles used to help businesses defend and communicate the value they create can also be applied to talent acquisition.
