Desiree Grosman

Desiree Grosman

Desiree Grosman is a copywriter with 7 years of experience. Trained in direct-response writing, Desiree is passionate about helping contractors build relationships with homeowners and increase sales. Her content marketing and copywriting skills are tailored specifically for businesses in plumbing, HVAC, and construction. Learn more at CapitalCopywriter.com.


Stay Interviews: A Secret Weapon to End the Labor Shortage

Stay Interviews: A Secret Weapon to End the Labor Shortage

Discover the power of stay interviews to combat the labor shortage. Learn what they are, why they work, and how to implement them effectively with Team Engine's text message surveys.

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How to Use Employee Appreciation Text Messages to Boost Morale

How to Use Employee Appreciation Text Messages to Boost Morale

You can't be everywhere at once, but you can reach employees wherever they are with a simple text message. Here's how to boost morale & improve retention over text.

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9 Ideas for Employee Retention in Manufacturing

9 Ideas for Employee Retention in Manufacturing

Retention ideas for manufacturing leaders to keep their valuable employees happy, engaged, and committed to the company's success.

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Employee Retention Bonus: What It Is and How to Implement One

Employee Retention Bonus: What It Is and How to Implement One

Learn about employee retention bonuses in blue-collar industries, how they can save on hiring costs, and best practices for implementation.

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5 Tools to Bridge the Language Gap with Spanish-Speaking Employees

5 Tools to Bridge the Language Gap with Spanish-Speaking Employees

Five translation tools that can help you overcome language barriers to build a strong, diverse team.

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Best Methods for Reducing Cost-Per-Hire In Blue-Collar Industries

Best Methods for Reducing Cost-Per-Hire In Blue-Collar Industries

Reducing cost-per-hire isn't optional; it's a must for your bottom line. Here’s how to calculate and reduce cost-per-hire to optimize your HR budget.

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The Costly Consequences of Slow Hiring

The Costly Consequences of Slow Hiring

How to calculate the cost of vacancy, what that means for your company in terms of time-to-hire, and how to make the whole process faster.

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