Case Study

Lowering Hiring Costs for Alliance Beverage

Alliance Beverage saw firsthand how Team Engine's automations drastically reduces the costs of hiring new employees.


Smart Screening of Applicants

For each new candidate Alliance gets, Team Engine instantly screens their application to identify any red flags

Automated Text Outreach

Alliance Beverage has more time to focus on their staff from using Team Engine's automated text messaging.

Success with Texting

Team Engine makes it easy for Alliance to send texts right from a computer to their applicants.


Before Team Engine

Despite spending hundreds of hours a year looking for candidates, it wasn't always easy to get the right ones. Before Team Engine, HR at Alliance relied almost entirely on hiring sites like Indeed and Michigan's unemployment board to bring in people. Paying for Indeed would produce hundreds of applicants, but only a few of the applicants would be qualified.

As any hiring manager knows, reviewing resumes can get tedious and ineffective after just a few hours. According to Recruiterbox, the total time spent reviewing candidates for one position can get up to 23.5 hours, making the average cost up to $587.50 for just this one step in the process.

Alliance beverage consistently hires for dozens of roles, so the manpower and labor costs involved are no small matter.

Every year the demand for talent has grown, and labor costs associated with hiring have increased as well. As Brandy describes it, "hiring is constant ... we were spending 90% of our time just getting candidates in the door". An unfortunate result is that Alliance suffered as a whole. Distribution facilities could end up short-staffed and production rates decreased.


Hiring is constant ... we were spending 90% of our time just getting candidates in the door

Brandy Reynhout

Alliance's Human Resources Team


With Team Engine

Instead of spending another year trying to keep up with the massive volume of jobs they needed to fill, Alliance brought on Team Engine to revolutionize their hiring practices. As a result, Alliance has filled dozens of positions for a fraction of the cost and time it took before.

Alliance saves over $700 a month versus paying for sponsored jobs on Indeed. Add that to the time-saved from automating steps in the hiring process, and Alliance is now saving thousands of dollars a year.


Automating to Save Manpower

Susan used to spend incredible amounts of time just trying to get ahold of those few strong job-seekers. As she puts it, Susan "could spend an hour, easily,  just sending voicemails".  Now, that hour can be spent reaching out to candidates that have already engaged with Team Engine's automated messages.

Hiring an unqualified or ineffective job-seeker hurt more than morale for Alliance. According to the US Dept. of Labor, a bad hire can cost a company like Alliance tens of thousands of dollars. Instead of wondering if a candidate has a certain license or certification, Team Engine automatically confirms applicant details via text messaging to get the answer.

Texting automation for recruiting and hiring

All in all, Brandy now only has to spend 15 minutes to half an hour a day in Team Engine to get all her hiring managers the best candidates

With so much to do, sometimes you can only review a few people. As Brandy puts it, "If I only have the time to review 5 or 10 people, I would like the best to be right in front of me". Team Engine compiles and screens all the applications before it gets to Alliance, sending them the highest quality candidates for the least amount of effort on their end. 


Looking to the Future: Putting Priorities in the Right Place

Brandy, Susan, and Meaghan now feel confident that Team Engine has given them a solution. They can now focus their hiring efforts on the best pre-screened applicants instead of sifting through hundreds of resumes, and Alliance as a whole can focus on their future. 


Team Engine automatically does so many of the routine hiring steps for me, I save multiple hours every day!

Brandy Reynhout

Alliance's Human Resources Team


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