Desiree Grosman

Desiree Grosman

Desiree Grosman is a copywriter with 7 years of experience. Trained in direct-response writing, Desiree is passionate about helping contractors build relationships with homeowners and increase sales. Her content marketing and copywriting skills are tailored specifically for businesses in plumbing, HVAC, and construction. Learn more at CapitalCopywriter.com.


How to Adapt Your Hiring Strategy During a Recession

How to Adapt Your Hiring Strategy During a Recession

Tips for recession-proof hiring include adapting to workforce demands, training and retraining staff, and prioritizing culture fit over skillset matching.

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The Recession-Proof Guide To Recruiting: How to Source Top Talent on a Budget

The Recession-Proof Guide To Recruiting: How to Source Top Talent on a Budget

Recruiting and hiring on a budget during recessionary times can be tricky. Here are some tips to help you source great employees without breaking the bank.

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How To Create a Competitive Compensation Package in Manufacturing

How To Create a Competitive Compensation Package in Manufacturing

Your total compensation package should include more than just a salary. It should also take into account things like bonuses, benefits, and other perks.

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Time to Fill Metrics: How to Calculate & Reduce Your Hiring Budget

Using Time-to-Fill Metrics to Reduce Your Hiring Budget

Valuable time is lost with each day an open position goes unfilled. Here, we cover ways to measure (and reduce) your time to fill metric.

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Proven Strategies for Finding Seasonal Workers for Your Snow Removal Business

Proven Strategies for Finding Seasonal Workers for Your Snow Removal Business

Whether you're starting a snow removal business, or just want to hire more shovelers & operators, these strategies will help you find reliable seasonal workers.

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How to Start an Apprentice Program from Scratch

How to Start an Apprentice Program from Scratch

If you're considering starting an apprentice program, here’s how to develop a plan that meets the needs of both your business and your apprentices.

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The Pros and Cons of Paying for Performance

The Pros and Cons of Paying for Performance

Is performance-based pay a good thing or a bad thing? In this article, we weigh the pros and cons of paying for performance in labor-intensive industries.

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